Congenital liars and hypocrites
In These Times
by Susan J. Douglas
04/20/06
The crowning achievement of the Bush administration's first term was public relations, spin and salesmanship. So how can it be that now, in addition to everything else it has bungled or destroyed, the administration has discredited public relations itself? Ivy Lee (a.k.a 'Poison Ivy'), the 'father' of public relations in the early 20th century, pioneered what was then a revolutionary PR strategy: Tell the truth, appear open and thus sympathetic, and move on. ... He insisted that honesty and directness were better PR tools than deception. That way, of course, as corporations have found ever since, companies could also better manage the flow of information about themselves and more subtly craft their images. But the Bush 'CEO presidency' has used every PR trick in the book -- and then some -- not to try to put a more favorable spin on events and policies, but to spin flat-out lies into facts...
http://www.inthesetimes.com/site/main/article/2614/
Informant: Thomas L. Knapp
by Susan J. Douglas
04/20/06
The crowning achievement of the Bush administration's first term was public relations, spin and salesmanship. So how can it be that now, in addition to everything else it has bungled or destroyed, the administration has discredited public relations itself? Ivy Lee (a.k.a 'Poison Ivy'), the 'father' of public relations in the early 20th century, pioneered what was then a revolutionary PR strategy: Tell the truth, appear open and thus sympathetic, and move on. ... He insisted that honesty and directness were better PR tools than deception. That way, of course, as corporations have found ever since, companies could also better manage the flow of information about themselves and more subtly craft their images. But the Bush 'CEO presidency' has used every PR trick in the book -- and then some -- not to try to put a more favorable spin on events and policies, but to spin flat-out lies into facts...
http://www.inthesetimes.com/site/main/article/2614/
Informant: Thomas L. Knapp
rudkla - 21. Apr, 16:31
